There’s a widespread negative stereotype associated with sales as a career path. Many people think of it as a hustle or con. However, I’ve come to recognize the profession very differently.

I never gave much thought to a career in sales until it was the best job I could get. Fortunately for me, I had a CEO as a sales mentor who embodied the qualities which represent a high level of mastery of sales. Under his guidance, I experienced the transformative impact that sales can have on a career and an organization.

Mastery in finance, technology, or marketing can be attributed to experience, competence, study, and ability. But in sales, mastery is about collaboration, insight, integrity, and communication. The stakes are high. People and organizations do lasting damage to their reputations and brands when they fail to set and maintain high standards.

Sales as a Catalyst

Sales is the catalyst of growth organizations, and mastering sales is a fast track to accelerated achievement and leadership roles.

Mastery is demonstrated in how you conduct yourself, develop subject matter expertise, collaborate and help your team, and share the insight necessary to help your clients grow their businesses. It is a role that requires equal parts confidence, humility, and a broad understanding of both your business and your clients’ business.

Would your career accelerate if you committed yourself to mastering sales? I can’t see how it wouldn’t.

My most successful endeavors are fueled by effective and authentic sales and marketing leadership.  Yes, the product and service process are critical and can’t be overlooked. However, the driving force behind my success has been the organization’s ability to efficiently convey the insights and advantages of the product or service to prospects and clients.

As a twenty-seven-year-old entry level sales person in the temporary staffing industry, I can still clearly remember when my first big client called me explaining she had a terrible experience with our service. I felt responsible for not having done the research, vetting my delivery process, or listening well enough to make sure we delivered a delightful experience.

Over the following months, I drove changes to our hiring processes so that our testing and screening would become more secure. I’d escort consultants to their initial jobs with my clients and stay in closer contact with them.  Ultimately, I turned this almost disaster into the largest client relationship for the firm, gained the respect and friendship of the managers, and was rewarded with new client referrals from their word-of-mouth recommendations.

Now I have the opportunity to invest in others as my sales mentor did in me.

As a Co-Founder and Executive Chairman of the JumpCrew, I’m excited to be working with the next generation of sales leaders. Our team continues to challenge me to hone my own mastery of sales. At JumpCrew, we consider it our responsibility to provide the tools and training to ensure our salespeople are developing their expertise as sales and business leaders.  Attracting new customers requires authentic online and offline connections, and the excellence and mastery we strive for ensures we help our clients do just that.

People may suggest business has fundamentally changed and that salespeople are no longer needed, but I don’t buy it.  In a widely read post, Brian de Haff, CEO of Aha! suggests he’ll never hire salespeople again. I believe the value of great sales and marketing in today’s complex and often impersonal economy is only growing.


JumpCrew empowers companies to focus on product development and customer service by outsourcing their sales and marketing to a seasoned, U.S.-based team. Our client list ranges from recently-funded startups to established brands looking to create a more deliberate path to revenue. Our crew is dedicated to driving change, being a part of progress, and helping companies adapt to a world filled with digital consumers and rapidly changing habits and technologies.